Zenyum Invisible Braces

Zenyum is an invisible braces company in Southeast Asia that uses 3D printing to create custom braces. I took a whimsical approach to creating their visual identity, featuring a smiling cat logo inspired by the Cheshire Cat from Alice in Wonderland. The extended brand elements use a funky color palette, simple vector illustrations, and thoughtful typography to bridge the gap between fun and trustworthiness. The goal was to create a visually appealing brand identity that appeals to Zenyum's target demographic while communicating the company's expertise and professionalism

The Cheshire Cat, with its iconic smile and ability to disappear, makes for an excellent logo icon for an invisible braces company. This custom icon and word mark is a fun and playful choice that sets it apart from competitors in the market. With its bold color palette and clean typography, the logo catches the eye and leaves a memorable impression.

Full Stationery Set  

Letterhead 
Appointment Card
Envelope
Business Card

When designing the stationery system for Zenyum, my goal was to strike a balance between whimsy and professionalism. I wanted to create an experience that would help ease any anxieties associated with going to the dentist. To achieve this, I drew inspiration from the joyfulness of Louise Carrol's Alice in Wonderland, infusing a touch of magic into the branding.

The appointment card, in particular, embodies this playful spirit, while the envelope features a peek-a-boo flap that adds a touch of sweetness. Throughout the design, I opted for a sparse and thoughtful use of typography. This helped to ground the bold branding and ensure that it wouldn't be overwhelming for the viewer."

Cat Illustrations

To further emphasize the playful spirit of Zenyum, I decided to expand the logo icon into a family of playful cat characters. These delightful Cheshire illustrations can be used throughout the branding to inject character and intrigue. With their whimsical charm and mischievous grins, these feline companions are sure to bring a smile to the customers' faces. Moreover, they play a key role in establishing a unique and memorable brand identity.