Morf Organic Tofu is a playful and unconventional brand that aims to breathe new life into the world of tofu packaging. Each type of tofu is represented by a unique character hybrid inspired by mythological creatures and accompanied by a story that invites the consumer on a culinary adventure. The variety pack encourages experimentation and creativity, allowing customers to stack individual packages and create a custom character. Morf is a brand that combines beauty and functionality, playfulness and quality, inspiring a love for plant-based foods.

Morf Variety Pack

Screen Printed Carrying Case
Custom Dieline
Individual Tofu Packages

The Morf Organic Tofu variety pack includes a playful carrying case that is sure to bring joy and excitement to the user. Inspired by the whimsy of a Happy Meal, it invites the inner child to explore and experiment with each tofu type. Not only does it offer a great way to store and transport the tofu, but it also provides a fun vantage point for playing with the stacking of the boxes to create unique creatures. Our goal is to make discovering the wonderful world of tofu as enjoyable and engaging as possible.

Character Descriptions, cooking suggestions and illustration.

Morf Logo color variations

Slogan, vegan certification, gluten-free certification, heart-healthy certification, protein, recyclability, and non-GMO soybeans certification—these are the icons that represent important aspects of the product.

Click to scroll through the carousel and explore the tofu sleeve dielines for Silken, Firm, and Extra Firm variations.

Firm Tofu 

Front of Sleeve 
Vacuformed Tofu Tray 
Plastic Tray Covering

Vacuum forming, is a manufacturing process that involves heating a thermoplastic sheet and shaping it into a desired form using a vacuum. The process begins by heating a sheet of plastic until it becomes pliable. The sheet is then clamped onto a mold as a vacuum is applied to the underside, sucking the plastic down to create a desired shape. Once the plastic cools and hardens, it can be removed from the mold and trimmed.

Extra Firm Tofu  

Front of Sleeve
Vacuformed Tofu Tray 
Plastic Tray Covering

To create the trays for Morf Tofu, I utilized a vacuform machine. First, I created acrylic character silhouette using a laser cutter. Then, I took a plaster mold of a tofu tray, placed the character silhouettes on top of the plaster mold, covered the form with a clear sheet of plastic and ran it all through a a vacuformer. The process allowed me to achieve a unique and customized look for each tofu type. 

To get the trays to match the color palette of each package, I used a couple coats of rustoleum spray paint on the insides and outside of the trays.

Front of sleeve, vacuformed tofu tray , plastic tray covering for Silken Tofu

Taking inspiration from the drawing game “exquisit corpse” and how tofu is shelved in stores, I designed the Morf Tofu packages to stack. Two sides of each package feature a unique character component (head, torso, tail, legs, ect.). When stacked, the packages combine to create the appearance of a new hybrid creature. By allowing the user to experiment and create their own unique hybrid character, I aim to showcase tofu's transformative power
and versatility. 

I used bold colors and linocut-style illustrations on the tofu packaging to help customers easily identify the different types. The consistent design makes stacking simple and prevents confusion.

Variety Package Dieline and Detail Shot //

For the Morf Tofu variety pack, I created a custom dieline made of sturdy cardboard. The design was laser cut and then screen printed with the logo, slogan, and descriptor. The goal was to make the packaging feel both artisanal and robust. The dieline was engineered to allow for secure opening and closing without the need for glue, making it both user-friendly and eco-friendly. The resulting packaging not only showcases the unique character designs of each tofu type but also reinforces Morf's commitment to sustainability and thoughtful design.

The Morf Tofu package is designed with both the front and back in mind. On the front, a large-scale version of the character is showcased along with the logo, slogan, and tofu type name. The bold and eye-catching design draws the consumer's attention and provides them with an immediate understanding of the product. On the back of the package, a smaller version of the character is featured alongside the character description and nutrition information. This design allows the consumer to learn more about the tofu type, its characteristics, and nutritional value. Overall, the package design is crafted to be both visually appealing and informative for the consumer.

Store Shelf Concept

The packages could either be purchased as individuals or as a variety pack. 

Reverse Shoplifting Project

The reverse shoplifting project involves creating a product that can be sold in stores, but with a twist: instead of taking it from the store, the designer leaves it there without paying for it to see if people are interested enough to engage with it and potentially take it home. It's a social experiment that challenges traditional notions of ownership, consumerism, and retail shopping.