This modular, adhesive-free packaging solution for Cluck-Cluck Yeah!, a sustainability-focused concept company, was designed to reflect their needs and values of functionality and sustainability. The playful design features joyful illustrations and typography, while a cost-effective three-tone color palette captures the brand's ethical and handmade spirit.

Problem

Cluck-Cluck Yeah! is looking for a packaging solution that's sustainable, modular, and can protect a single egg from a 6-foot drop. Despite their relatively low budget, CCY requires an icon series that uses minimal colors and can be duplicated across the packaging system to create a fun and cohesive brand identity, without relying on excessive copy.

The Cluck-Cluck Yeah! logo's playful, chunky typeface conveys a DIY, sustainable vibe, evoking the look of cut construction paper

Solution 

a diamond-shaped package that suspends the egg in the middle for all-around protection. The package is 100% adhesive-free, and can be connected to form a half-dozen pack through little side slots. The icon system features egg characters engaging in sustainable DIY activities that egg-celently embody the Cluck-Cluck Yeah! brand.

The egg is suspended in the middle of the package, providing protection from all angles and ensuring it stays intact even if the package is dropped.

The icon system features six eggs engaging in sustainable DIY activities that consumers can do themselves at home.

The package opens to reveal the egg in a playful and visually engaging way, adding an element of fun to the unboxing experience.

Dieline

After experimenting with material thickness and folding methods, I developed a dieline solution that takes advantage of the corrugation of the cardboard. The design can be duplicated diagonally three times on a single 32"x18" sheet, with fold lines cut 2/3 of the way through to maintain structural integrity while folding. This solution meets design goals and ensures durability during full of six feet or less.

Modular Solution

The modular packaging solution I designed features a unique joining method that connects the packages with simple slits on the sides. When six packages are put together, they form a star shape, creating a visually striking display that stands out on store shelves. This joining method not only adds to the aesthetic appeal of the packaging but also makes assembly quick and easy, streamlining the packaging process and reducing production costs.