Meat Eater Tailgate Tour

︎ Full video available here

Set against the backdrop of major college football towns, the "MeatEater Tailgate Tour" explores the connection between hunting and community. Each stop highlights the distinctive landscapes, flavors, and fan cultures that define the four locations visited on the tour: Penn State, UT Austin, the University of Michigan, and the University of Tennessee.

Aesthetically, the team wanted the 2d layouts to reference hand-drawn football plays and notes, archival imagery, wildlife, and unique indicators of place specific to the universities and their towns of origin. The goal here was to create a captivating, vintage-inspired visual language with special easter eggs for fans of each school.

Brook Price