The Montana Distillery Trail Passport is a four-panel brochure designed to encourage travelers to visit all twenty-one MT distilleries over the course of a year by adding a fun, gamified element to the experience.

Project Scope

Illustration, layout design, copywriting

All four pages on the back of the brochure are taken up by an illustrated map of Montana, highlighting all distilleries, notable landmarks, national parks, and towns a traveler might visit while using the guide. 

The copy layout on these pages is clean and consistent. In practice, visitors who check in and collect stamps at all of the distilleries on the map can send a photo to the Guild for a chance to win a prize.